Set & forget, then watch the orders roll in? Not any more.
Analytics has evolved from a static data collection and reporting tool into a critical part of website insight and business analysis.
New technologies like GA4 and Google Tag Manager allow for and even demand rapid iteration.
Universal Analytics was sunsetted on 30 June 2023, with GA4 operating as Google's core analytics tool.
Don't panic, we can help you migrate from Universal Analytics to GA4.
We will help you plan your analytics system.
This reduces cost, time lag and complexity when changes are needed and allows a plethora of juicy marketing tactics to be used, including
Remarketing via 3rd party websites
Remarketing for search, video and discovery
3rd party remarketing through the likes of Tribal Fusion
Email platforms like ActiveCampaign and Klaviyo
Our role is somewhere between marketing and IT, helping you to set up and optimise your analytics.