Analytics

 

Set & forget, then watch the orders roll in? Not any more. 

 

Analytics has evolved from a static data collection and reporting tool into a critical part of website insight and business analysis. 

 

New technologies like Universal Analytics and Google Tag Manager allow for and even demand rapid iteration. This reduces cost, time lag and complexity when changes are needed and allows a plethora of juicy marketing tactics to be used, including

  • Remarketing via 3rd party websites

  • Remarketing for search

  • Remarketing on YouTube

  • Facebook remarketing

  • 3rd party remarketing through the likes of Tribal Fusion

 

Our role is somewhere between marketing and IT, helping you to set up and optimise your analytics.

 

Houdini

Search Marketing Ltd

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021 999 884