"Half the money I spend on advertising is wasted; the trouble is I don't know which half."

- John Wannamaker, circa 1910.


The genius of online marketing is the ability to continually refine your campaigns to eliminate wastage.


This is not set & forget, but a fluid evolution of marketing effort, tied in to your bottom line.


The undisputed king is Google Ads, but Bing Ads, Youtube and Facebook offer great alternatives, depending on your business needs. Equally important is:


  • A robust, content-rich website

  • A correctly configured analytics tracking, including conversion tracking system

  • A marketing and technical team willing to make changes and take the odd careful risk


Find out more about Houdini Search Marketing