"Half the money I spend on advertising is wasted; the trouble is I don't know which half."
- John Wannamaker, circa 1910.
The genius of online marketing is the ability to continually refine your campaigns to eliminate wastage.
This is not set & forget, but a fluid evolution of marketing effort, tied in to your bottom line.
A robust, content-rich website
A correctly configured analytics tracking system, including conversion or ecommerce tracking.
A marketing and technical team willing to make changes and take the odd careful risk
Obviously we are big fans of search marketing, but it is not the only tool you should use.
While we don't do any SEO, email or social media marketing, we work with a number of partners who are experts in these areas, or we can work with your team.
Find out more about Houdini Search Marketing.