"Half the money I spend on advertising is wasted; the trouble is I don't know which half."
- John Wannamaker, circa 1910.
The genius of online marketing is the ability to continually refine your campaigns to eliminate wastage.
This is not set & forget, but a fluid evolution of marketing effort, tied in to your bottom line.
A robust, content-rich website
A correctly configured analytics tracking, including conversion tracking system
A marketing and technical team willing to make changes and take the odd careful risk
Find out more about Houdini Search Marketing.